Protect Yourself When You Respond to a Personal Ad

A few months ago an ethics-challenged (at least to my mind) guy named Jason Fortuny posted an explicit female classified ad on Craigslist. This fake ad drew a lot of responses, and Jason posted all the personal information the responders sent online. Since then, there have been copycats. So, how do you protect yourself if you do want to respond to a personal ad? Sex and sexuality writer Violet Blue explains some of the ways you can protect yourself and your privacy. She also shares a few tips on the best way to post your own ad. The first rule is to NOT use your regular email address. Check out her "Howto: Protect Yourself from The Craigslist Experiment" for all the details.

Technorati Tags: personal ads, craigslist,privacy
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Rules for Advertising and Marketing on the Internet

If you are doing business in the United States, you need to follow the rules enforced by the Federal Trade Commission. They have created a nice overview
In brief:
• Advertising must tell the truth
• Advertising must not mislead consumers
• Claims must be substantiated
• Disclaimers must be "clear and conspicuous"
• Demonstrations of a product must show how it will perfomr under normal use.
• If you promise refunds, you must make refunds to dissatisfied customers

There are additional issues if your advertising is directed to children, or if you are a "franchise or business opportunity" seller.

Get all the details from the FTC's Advertising and Marketing on the Internet: Rules of the Road

Technorati Tags: business, advertising, marketing
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