Rules for Advertising and Marketing on the Internet

If you are doing business in the United States, you need to follow the rules enforced by the Federal Trade Commission. They have created a nice overview
In brief:
• Advertising must tell the truth
• Advertising must not mislead consumers
• Claims must be substantiated
• Disclaimers must be "clear and conspicuous"
• Demonstrations of a product must show how it will perfomr under normal use.
• If you promise refunds, you must make refunds to dissatisfied customers

There are additional issues if your advertising is directed to children, or if you are a "franchise or business opportunity" seller.

Get all the details from the FTC's Advertising and Marketing on the Internet: Rules of the Road

Technorati Tags: business, advertising, marketing
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Beware of Work-At-Home Scams

CNN exposes six of the most common work-at-home scams:

1. Nigerian Check Cashing Scams
2. Reshipping Scams
3. Envelope Stuffing Scams
4. Medical Billing
5. Work-at-Home Job Lists
6. Phishing

They give some common sense advice, including:
- never forward or transfer money from your personal account on behalf you your employer
- do not give out personal financial information
- do not fax copies of your ID or Social Security Number

Get the full details from the original article: Too Good to Be True?

Technorati Tags:business, scams, work at home

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